A mid season ‘Bucket List inspiration’ promotional push is being issued by the Advantage Travel Partnership to encourage agent members to think about ways to inspire their customers.

Consumers will also be inspired consumers to tick off their bucket list destinations through the joint B2B and B2C approach.

A booklet, personalised at member branch level, will be distributed to more than 500,000 households this week.

This follows a direct mail campaign to more than 40,000 households last week designed to encourage customers to book again, including a follow up email directing the recipient to their travel agent’s website.

Offers featured in the direct mail and door drop booklets will be available to view online by customers through an Advantage white label website.

A dedicated landing page promoting the campaign is live on the white label sites, as well as a homepage banner. Members have also received a dedicated email to help them promote the offers across all of their own channels.

An Advantage Bucket List competition has been developed for members, business partners and industry peers.

Entrants have to post an image of the place they are hoping to tick off their bucket list this year. Once entered they will be in with a chance of winning £100 Love2shop vouchers.

The competition is on social media and members have been provided with tips sheets and guidelines to hold a similar kind of competition with their customers.

Marketing manager Carolyn Hardy said: “Supporting our members in marketing to their own customers is a key USP we provide to our members.

We produce all the collateral on behalf of our members and manage the distribution, meaning our members can concentrate on what they do best, selling holidays.

“The multi-channel campaign brings together the direct marketing programme, the white label website platforms and our social media channels, ensuring we offer a joined up approach and consistent messaging to members and their customers.”