Jordan is to host this year’s Association of Independent Tour Operators’ overseas conference.

The conference, which takes place on November 23-28, will be Aito’s first in Jordan and mark the end of its 40th anniversary year.

It is targeted at business owners of Aito members and Aito Specialist Travel Agents and affiliate partners and will cover the complexities of running a travel business in today’s marketplace.

Aito is promising an “engaging mix of big-name speakers” from inside and outside the travel industry. There will only be one day of business sessions, at the Movenpick Resort & Spa at the Dead Sea, covering trading and business management, as well as networking events and educational opportunities.

The conference is being sponsored by the Jordan Tourism Board and Royal Jordanian Airlines.

Aito chairman Derek Moore said: “We are excited about holding our 2016 conference in Jordan. Our time in the country will allow us not only to hold business sessions on the shores of the Dead Sea but also to visit several of Jordan’s visitor highlights, including the Roman city of Jerash, the cultural magnificence of Petra and the scenic splendour that is Wadi Rum. It will, I’m confident, prove to be a splendid conference destination to mark AITO’s 40th anniversary year.”

Chairman of Aito Specialist Travel Agents Gemma Antrobus said: “Jordan really is a ‘must visit’ destination and one that every Aito agent ought to know in greater depth, so that they can include it within their range of suggested mid-haul break holidays to clients.”