Norwegian Cruise Line is aiming to boost bookings from Ireland by offering cruises for sale in euros.
Benefits of the introduction of euro pricing include “highly lucrative” group options and it will enable Irish agents to book their customers without the need for currency conversion.
The move to euro pricing is part of a ‘Growing Europe’ strategy to develop the region as a source market.
The availability of pricing in euros comes as the line aims to focus on the education of travel partners through training sessions via webinars or face-to-face workshops.
EMEA managing director, Christian Boell, said: “We take business with our Irish partners very seriously and have listened to direct feedback to enhance our business model.
“Partners First is all about continuously strengthening our relationship with the travel trade and ensuring that we are easy to do business with.
“I believe that offering our fantastic itineraries in euro pricing is a big step forward for our business in the Republic of Ireland.”
He added: “We have ambitious growth plans for Norwegian in Europe and as a result have taken a Europe-centric approach to achieving our goals.
“Developing and growing our business in Ireland is a key aspect of this and we recognised that we had to make some changes in order to better equip our partners.
“We really appreciate the support that our partners in Ireland have shown us over the years and going forward they can continue to work with us directly as well as through their chosen tour operators.
“Introducing euro pricing is really about bettering our relationship with the Irish travel trade and building on the close working relationship in order that we can all successfully move forward.”