The sale of alcohol is being banned on board early morning flights operated by Jet2.com.
The clampdown starts on Monday (August 8) across all the airline’s bases.
The move means that no alcohol will be served before 8am in an effort to tackle disruptive and abusive behaviour by passengers.
The airline is calling for airports and retailers to follow its lead to trade responsibly and similarly ban alcohol sales before 8am.
It is also encouraging industry partners to support a call for fully sealed bags for drinks purchased in airports to prohibit the illegal consumption of personal alcohol before and during flights.
The action further supports the airline’s ‘Onboard Together’ campaign which aims to reduce incidences of disruptive behaviour on its flights.
The initiative has seen more than 500 passengers refused travel with more than 50 of these given lifetime bans since being introduced last year.
Following the release of comments by aviation minister Lord Ahmad over excessive alcohol consumption at airports the airline has also written to the Department for Transport and will continue to consult with government bodies and MPs to further engage with them about this issue.
Jet2.com managing director Phil Ward said: “We have decided to follow up very quickly on my comments made last week, by taking positive action to allow the millions of customers and families who fly with us to travel with confidence and have a great experience with Jet2.com.
“We believe that stopping sales of alcohol before 08:00BST on our morning flights is an effective way to ensure everyone has an enjoyable and comfortable journey.
“We understand that we’re the first of the European airlines to take this bold step and call upon industry partners in airports to also trade responsibly.”