Gold Medal/Dnata UK head of sales and business development, Ruth Hilton, is joining worldwide guided holidays specialist Trafalgar.

She is taking on the role of UK sales and business development director from October 3.

Hilton will be responsible for Trafalgar’s overall business development strategy and its continued growth in the UK. She will lead a sales and marketing team of six, reporting to Trafalgar’s global chief executive Gavin Tollman.

He said: “Ruth is well established and respected in the UK travel industry and her connections and experience mean she is extremely well placed to lead our UK sales operation.

“Her strategic and results-orientated approach, her drive, entrepreneurial spirit and in-depth knowledge of the industry will all serve to further build on Trafalgar’s position as the leading guided holiday operator in the UK, as we come in to our 70th year.”

Hilton added: “This role represents a fantastic opportunity to grow commercial opportunities and increase brand awareness for Trafalgar.

“The last 12 months have been exciting for Trafalgar – reaping numerous global industry and consumer awards, successfully launching our new CostSaver brand in the marketplace and achieving an industry-leading average guest satisfaction rate of 97% according to Feefo.

“It’s my job now to build on that, to ensure that more and more UK travellers experience our award-winning holidays and that more agents and wholesalers benefit from being our partners.”

She has held senior sales roles at Affinion International Travel, Co-operative Travel, XLLG and MyTravel.