A British holidaymaker died on in Spain after rescuing his nine-year-old daughter from rough seas.

Reece Morris, 40, from London, died after he kept his daughter, Ruby, afloat as strong currents pushed them towards rocks off the Costa del Sol.

Rescuers came to their aid and the girl was lifted unharmed from the water.

Morris was carried to the beach but died after emergency workers spent an hour trying to revive him. He is believed to have suffered a heart attack, The Times reported.

He had been staying at a villa near the beach of El Peñoncillo in Torrox, Malaga, with his wife, Carly Eeles, and their two daughters.

A post-mortem examination was expected to be carried out yesterday.

Officials said that a red flag signalling turbulent seas had been hoisted at the beach but that Morris may not have seen it because it was 300m away.

Twelve people have drowned on the Costa del Sol this year, among them a 76-year-old British man who died in June.