Broadway targets £300m turnover by 2019

Broadway Travel Service is hoping to double its membership and targeting £300 million turnover by 2019.

The consortium, currently made up of five members, said it is in talks with two businesses.

With an anticipated return of business in Egypt and Turkey and a 70% rise in bookings through its cruise arm – Broadway Cruise – it has set out plans to increase its annual turnover from £191 million this year to £300 million by 2019.

Managing director Adam Pardini said: “We’ve had great results in a difficult year and we’ve now positioned ourselves for growth over the next three years.”

Broadway is also looking to increase its long-haul offering, with a focus on Mexico, America, Thailand and the Caribbean and has set-up a dedicated sales team for cruise, a market it expects to continue to grow.

Pardini said a wider advertising campaign and partnerships with Travelzoo and the Daily Mail have helped position the company for growth.

In a structural overhaul in the last year, Broadway has dropped two brands – Qwerty Travel and Directline Travel and consolidated its existing brands, Broadway Travel, Broadway Cruise, Travel Interaction, Inspired Luxury Escapes and HolidayDeals2Go.

There has also been an upgrade of Broadway’s Luton call centre and it has struck a deal with review site Feefo to drive an improvement in customer service as well as setting up a long-term bonus incentive for staff which begins in the new year.

Internal intranet systems and phone lines have also been upgraded.

In the last year, Broadway has also established a senior leadership team and appointed Hugh Morgan, who has 50 years’ experience in travel, as its non-executive chairman.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.