Magaluf hails successful start in bid to improve reputation

Efforts to clean up Magaluf’s reputation as a magnet for debauchery appear to have started to take effect over the summer, according to end of season official figures.

A zero tolerance approach, adopted by local law enforcement, led to 114 tourists being fined for “non-civic behaviour” and 12 bars and pubs were penalised for allowing these actions in their venues.

Fewer accidents were reported in 2016 with four tourists injured and two hotel deaths recorded as suicides.

A total of 197 guests were removed from hotels as part of the clampdown on unruly behaviour – 70% more than the previous summer.

Young travellers, associated with Magaluf’s notorious night-life culture, continue to decrease with 9% fewer compared to 2013, representing 21.2% of the area’s overall visitor total.

However, holidaymakers from the UK still dominate, representing 46.5% of all travellers, despite the growth of other markets including, Scandinavia, Spain and France. In 2016, visitors from Russia fell to 4.3 per cent.

The family segment continued to grow over the summer to represent 36.15% of all holidaymakers.

The June to September peak saw the Majorca resort record occupancy levels close to 90%, peaking in August with the average exceeding 94%.

Increased booking figures are already at record level for early 2017 compared to this year with February up 4%, March up 5% and April up 11.3%.

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