Airlines UK is the new name for UK aviation trade body the British Air Transport Association.
A new website – airlinesuk.org – is unveiled today (Monday) together with a new logo and branding.
Chief executive Tim Alderslade said: “UK airlines have seen huge change and growth in the 40 years since Bata was established.
“Our sector is an important UK success story in which Bata has played a part.
“There is a huge amount going on in the industry currently – whether that’s expansion at Heathrow and ensuring that airlines are fairly represented in future discussions around cost and funding; promoting the need for aviation to be prioritised during the EU withdrawal process; and further communicating to stakeholders the huge strides forward the sector is taking to become ever more sustainable.
“As a result there has never been a more important time for the voice of UK airlines to be heard loud and clear in these debates by governments, regulators and the media.
“We wanted a name that will enable us to more easily be and do ‘what it says on the tin’ – and Airlines UK will help us to do that.”
The body represents airlines from all sectors of the industry including British Airways, easyJet, Flybe, Jet2.com, Monarch, Thomas Cook, Thomson Airways, Titan Airways and Virgin Atlantic. These carriers employed 76,000 people and were responsible for some 99% of UK airline output last year, carrying 144 million passengers and one million tonnes of cargo.