Thomas Cook has introduced a sister youth brand to Club 18-30 following a tie-up with operator G Adventures.
Club Xtra features 10 adventure tours from G Adventures’ Yolo (You only live once) range, which include homestays with local families, alongside Thomas Cook’s city and beach breaks.
The new brand aims to broaden Cook’s appeal to younger travellers who want more than a traditional clubbing holiday offered by its Club 18-30 range.
Among the hotels featured in its first brochure, distributed to independent agents and inhouse in the past few weeks, are BH Mallorca in Majorca, BCM Hotel in Magaluf and Ibiza Rocks in Ibiza. Destinations include Cyprus, Malta, New York and Cancun.
G Adventures’ Yolo tours include Indochina Discovery; Peru on a Shoestring; Brisbane to Cairns Experience; and Thailand on a Shoestring. Thomas Cook’s head of specialist, Jill Thompson, said: “Our partnership with G Adventures has broadened the type of holiday we can recommend, with getaways including homestays and cultural immersion. Its particular style of small-group adventure travel complements our existing offer.”
G Adventures sales director Uday Sodha said: “Club Xtra customers booking with G Adventures will have the opportunity to interact with local communities and see how travel can be a force for good.
“An example is on our Peru on a Shoestring trip, where travellers experience a homestay with a Quechua family, play football with the children and cook a local meal.”