Clia will host its first Cruise360 conference in Copenhagen on September 9-11, 2017.
The cruise association had planned to host the event in Marseille this year, but it was postponed.
Cruise360 is an established event in the north American and Australian markets, aiming to give delegates practical advice and support to expand their sales.
The inaugural European event will feature multiple ship visits and local excursions.
Andy Harmer, vice-president of operations and director of Clia UK & Ireland, said the event would feature keynote conference sessions on the latest trends within cruising.
Delegates will spend the day onboard Princess Cruises’ Regal Princess, with an excursion and evening event also planned.
The following day will be held on Norwegian Cruise Line’s Norwegian Getaway, with a gala dinner that evening.
On the final day, there will be a trade fair, with a cruise sales masterclass also planned.