Reuben’s Retreat has been selected by AffordableXtras as its nominated charity. It is the second charity to be supported by the Affordable group.

Affordable Car Hire already supports Just a Drop and will continue to do so. All money generated through fundraising efforts by Affordable Car Hire and AffordableXtras will be split evenly between the two charities.

Reuben’s Retreat was set up in August 2012 following the death of 23-month-old Reuben Graham from a cancerous brain tumour. In less than two years the charity had raised enough funds to purchase a Victorian building set in parkland in the Peak District.

Work is ongoing to make Reuben’s Retreat a place to relax, recharge and build memories for families to take breaks that have a child with a life-limiting and threatening illness. It will also serve as a bereavement counselling and support centre for parents and siblings who have suffered the loss of a child.

Reuben’s Retreat founder Nicola Graham said: “We would not be where we are today without the generous backing of our travel industry friends and colleagues. “We’re thrilled to have the support of Affordable Car Hire and AffordableXtras and their exciting new product.

“This new initiative will help us to reach more agents raising awareness of our cause and work with families in need. We are so grateful.”

Affordable Car Hire andAffordableXtras CEO Angela Day said: “Nicola and I have known each other for many years and, like many in the travel industry, I have followed the progress of Reuben’s Retreat with great interest.

“What Nicola and the team have achieved so far is inspirational and we’re all ready to do our bit to help Reuben’s Retreat achieve its target.”