Former London-based Silversea head of reservation and guest services, Anita Hobdell, is joining AmaWaterways.
She is leaving Silversea after 17 years to become reservations and customer relations director at the river cruise line’s new UK base in Guildford.
As well as running the reservations team, Hobdell will be overseeing customer relations, ticketing and providing support for the expanding business.
AmaWaterways UK managing director Stuart Perl said: “I am delighted that with Anita’s arrival we now have a senior management team in place that is second to none.
“Their experience and expertise illustrates our commitment to the trade and enables us to provide best possible support to our partners, in order grow our passenger numbers.”
Hobdell said: “Having worked within the luxury cruise market for almost 20 years I am looking forward to this wonderful opportunity, working in a river cruise market that is going from strength to strength.
“My objective is to ensure we offer the same exceptional customer service to our trade partners that is experienced by our guests aboard our ships.”