A multi-million pound advertising push by On the Beach is to break on Christmas Day.

The multi-media campaign focuses on the ease and simplicity of booking through the company’s website.

A new TV advert encourages customers to ‘lounge on’ by pick and mixing their perfect beach holiday, making every aspect of booking as relaxing as beach life itself.

The campaign also highlights the online travel agent’s flexible payment options, which gives the opportunity to book by deposit only, with the remaining balance due just two weeks before departure.

The new campaign is set to run across all major channels including TV, radio, outdoor, online and PR.

The 30-second ad will air first on terrestrial television at 6.45pm on Channel 4, during the advert break of the classic Christmas film, Home Alone.

Chief marketing officer Alistair Daly said: “This is our biggest multimedia campaign to date and we are sure it will prove a huge success.

“The ‘lounge on’ concept perfectly communicates the type of holiday we offer and the feeling of relaxation our customers get when booking with us.

“We want to continue to shake up the holiday market, so the millions of people planning to buy an ill-fitting off-the-shelf package holiday or book their own using a general OTA, instead choose On the Beach to get the perfect beach holiday they deserve.”

“Our marketing team along with our new creative and media agencies have created a fantastic campaign and we are all looking forward to the new year, which we are confident will be another hugely success year for our business.