Tui subsidiary Robinson will open clubs in Thailand and the Maldives this autumn as part of a focus on long-haul Asian destinations.
Robinson Club Khao Lak is on the west coast of Thailand, about 85km from Phuket in the middle of a tropical forest.
The club will have 320 rooms and villas in 14 categories, specifically designed for couples and singles, but will also suit active families with children.
The Maldives resort on Orivaru Island will take the name Robinson Club Noonu, located about 200km north of the capital Malé. Transfer by seaplane takes around 45 minutes.
Work is underway on 60 water villas, 50 beach villas and 40 two-storey villas.
The developments follow expansion by Tui in Asia last year with Riu Sri Lanka and Tui Family Life Mai Khao Lak.
Robinson Club managing director Bernd Mäser said: “This reflects our clear focus on long-haul, which is increasingly popular with holidaymakers and offers great potential for Robinson.”
Tui sees Asia’s appeal as a holiday destination as not being confined to established source markets like Germany, the UK and Sweden.
Frank Rosenberger, who took on the IT and new markets role on the Tui board in the new year, said: “In many countries there is a growing middle class, and they are discovering the joys of travel.
“Internationally the Tui brand has great potential to attract new groups of customers and develop products and services for them. In Asia itself, but also when customers from Asia travel to Europe.
“Building our profile in Asia is something we intend to work on in the next few years.
“As a first step, Tui is looking to partnerships, such as the agreement we recently signed with the travel platform Fliggy, a subsidiary of China’s biggest online trading platform Alibaba.”
Tui board member Sebastian Ebel added: “We are broadening the offering from our major hotel brands to reflect the growing trend among our holidaymakers towards long haul travel.”