Wendy Wu Tours is to advertise on television for the first time.
The advert will promote the operator’s January offer of an exclusive free business class upgrade with Air China on selected group and private tours to China.
The 30 second advert will air on Sky News, Sky Arts, ITV3 and More4.
Founder Wendy Wu said: “Our first major step into TV advertising provides us with an exciting start to 2017 and introduces Wendy Wu Tours to a wider audience, reinforcing our message that we are the first choice for all things Asia.
“This month Wendy Wu Tours is also offering its best-ever January booking offers with upgrades available on tours to China, Vietnam, Cambodia, Burma, India, Sri Lanka and Japan. If you are thinking of travel to Asia this year, we will give you every reason to book with us.”
It comes as Wendu Wu launches its largest selection of offers in the peak booking month, offering upgrades to premium economy, a fully-flat Business Class bed for free or First Class when booking a tour to Asia.