FIRSTChoice is offering early-booking discounts of up to ú200 per person on holidays featured in its first-edition Florida and Tropical brochures.
The operator has not set a cut-off date for discounting on the two programmes, which both cover the period from September 1999 to October 2000.
The Florida brochure includes the new option of a 14-night holiday incorporating a four-day cruise with Carnival Cruise Line. Prices start from ú749 per person based on two sharing.
Stay-and-drive holidays have also been introduced, combining a week’s hotel stay with a week-long driving trip. Prices start from ú445 per person based on two sharing.
Meanwhile, a new seven-day Cuba National Tour has been added to the Tropical programme, starting at ú899 per person based on two sharing.
A two-week holiday in Kenya and Tanzania leads in at ú1,599 per person, based on two sharing.
Average selling price for summer 1999 is ú755 in the Florida brochure and ú950 in the Tropical brochure.