ACCOR is planning to massively expand its resort brand Coralia Club from 12 to 40 properties over the next three years.
The hotel group has signed management agreements for properties under the Coralia Club brand in Senegal, Cuba, Morocco, Tunisia, Turkey, Egypt and the French West Indies. A second hotel opened in Cuba last August.
Resorts in Egypt, Marrakech, Guadeloupe and a ski resort in France will be open by the end of November and a further four properties are scheduled to open by April next year.
Tunisia and Egypt have been earmarked for particular expansion. All the resorts are all-inclusive apart from in Africa where the concept is not allowed.
Announcing the group’s expansion plans, Coralia sales manager international leisure Gabrielle Alam, said: “We believe that lifestyle changes are putting more focus on the leisure side of business.”
Alam said around 10% of the resort brand’s current business is from the UK but hopes this will increase to 25% as it expands the concept.
Cosmos and Havanatour feature the Cuba properties in their brochures.
A 14-night all-inclusive package to Varadero in Cuba costs £1,106 per person until May 18.
Special hotel rates are available for agents and the group is planning to host 200 UK agents to selected locations over the next year for familiarisation trips.
“The trade is extremely important to us,” said Alam.
All the resorts feature family oriented activities and offer special ‘village’ programmes for kids up to 16 years.
Family suites have connecting rooms for living space and other suites offer four adjoining bedrooms. Turkey, Tunisia and Morocco are key family areas so Coralia will have special family focus in those locations. “We are very aware, in such destinations, the concept of the family is very important,” said Alam.