DIRECTIONAL selling by the multiples has prompted British Airways Holidays to slash prices in its third edition Worldwide by up to 30%.
“With the support the multiples are giving their own products, it is important for BA Holidays to give a strong message to the consumer,” said head of sales and marketing Colin Whaley.
Far East holidays have been cut by up to £360 per person, the Caribbean by £250 and Indian Ocean by £160.
The operator has added two hotels in Antigua to the programme, the four-star Tradewinds and Blue Waters
Prices at the former start at £795 for seven nights in August.