ELAL Israel Airlines has unveiled a new livery as it continues to position itself as a modern, efficient carrier after years of losses.
The new colours will be introduced on existing aircraft this year and on eight new ELAL short-haul and long-haul Boeings planned over the year.
ELAL president Joel Feldschuh instigated a reassessment of the airline’s business last year to make it profitable.
This involves cutting loss-making routes and encouraging business travel.
“The new design concept represents the streamlined direction the company is moving towards and goes hand in hand with our strategy to improve services,” said Feldschuh.