HERE atBackchat we are used to provocative advertising but to target a nation with a campaign called “Mega Rears” seems a tad harsh.
Not so, thinks British Midland. ‘The Airline for Europe’ has taken eight Glasgow and Edinburgh buses and painted their big ends with advertising slogans.
We are sure the Scots will feel they have been singled out for a bum deal and will make their feelings known. Managing director Austin Reid – himself a Scot – will no doubt get to the bottom of any complaints.
Editor’s warning: Any suggestions from English readers that Scots are used to looking at back ends of buses must stop.