The Caribbean Tourism Organisation has appointed a European marketing advisor based at its UK office after securing its long-awaited European Union grant.
John Duffy will be responsible for executing a Regional Tourism and Promotion project in the UK and Europe over a two-year period. He will have a budget of nearly ú700,000.
The project is one of five programmes being implemented by the Caribbean Regional Tourism Sector Programme, which was launched in January with a $15m EU grant.
Duffy will be responsible for the development of interactive call centres throughout Europe, the creation of CTO Internet sites in each language of the key European markets, training seminars for regional marketing co-operatives and the Caribbean Travel Consultants Training Programme.