Target Market: couples aged 45 plus, honeymooners, families (high season only).
Duration: nine-10 nights in summer; three nights in winter (city breaks).
Accommodation: three to five-star hotels, small apartment complexes, villas with private pools.
Booking lead time: Booking lead time: 12-14 weeks on average; seven-eight months for most popular properties; four-six weeks for city breaks.
Selling price: £700 per person.