Target market: couples, honeymooners, anniversary market and some families.
Average holiday duration: 12-14 nights, generally multi-centre.
Accommodation: full range, from two to five-star-plus hotels and self-catering apartments.
Average cost of trip: one week single-centre from £739; two-week multi-centre from £995.
Booking lead time: six-12 months, especially for weddings, honeymoons and anniversaries. Late bookings processed in a few days.