North America Travel Service launches its second stand-alone New England programme at the end of this month. The 24-page New England’s Finest brochure features a range of suggested flydrive itineraries based around accommodation in quality bed-and-breakfast properties, country inns and resorts.
The operator has moved its range of escorted Tauck coach tours into its main brochure to make room for a greater number of properties across the six states of New England.
New for 2000 are self-catering villas in Cape Cod, new four-star country inns in Vermont and a deluxe resort and spa in Lennox, Massachusetts which offers three-night fullboard packages inclusive of health and beauty treatments from £780 per person.
Sales and marketing director Ruby Briggs said: “The region has done a great job in raising awareness among the trade and consumers.
“We are now looking to expand the product beyond the popular Fall period to offer upscale, tailored flydrive product year-round.”