The Meridian Club introduced to British Travel Trade Fair for the first time last year will expand in 1999 to include more senior trade buyers and offer them better facilities.
Exhibitors are being invited to nominate up to 50 of their top clients and key prospects for complimentary Meridian Club Membership.
Meridian Club members will receive advance information including a Meridian Planner with a list of exhibitors and contact numbers so that they can set up meetings in advance.
On arrival at the Birmingham NEC, they will enjoy fast-track entry, a welcome pack and access to the Meridian Club Lounge with complimentary refreshments.
BTTFsales manager Andy Watts said:”The quality of UKtrade visitors at BTTF ’98 was rated very highly by the exhibitors. Expansion of the Meridian Club will ensure that we are creating the right environment for top industry people to attend.”
Meridian Club members also enjoy a number of benefits throughout the year such as preferential rates on car hire, hotels and insurance.