GOLD Medal Travel has doubled the size of its land-based products in its Australia Magic programme.
The brochure has grown in size from 48 to 108 pages and features new tours and luxury breaks.
Managing director Wayne Pearce said he wanted to increase awareness of its ground product.
“We have built up a reputation of selling seat-only and when I arrived here I wanted to continue that but also improve selling land-based product,” he said. “This expanded programme will enable us to appeal to a wider market.”
New itineraries include a 30-day tour starting in Sydney and taking in the Great Barrier Reef, Kakadu National Park and Ayers Rock.
A 12-day tour of Tasmania has also been added along with sailing tours in the Whitsundays and Exclusive Getaway luxury breaks on upmarket islands including Bedarra.
Pearce said higher yield product is being targeted.
New Zealand is also featured while the number of stopovers have been increased from five to 23. The Hawaiian Islands, Dubai, Tahiti, Bora Bora, Cook Islands, Los Angeles, New York and San Francisco are among the additions.