BRITISH Airways director of marketing Martin George is taking part in the Chartered Institute of Marketing Travel Industry Group annual television advertising clinic on May 10.
George, also CIMTIG president, will be joined by other marketing and advertising experts at the ITVand Travel Weekly-sponsored event. These include Paradigm Agency managing partner Mike Sommers, More Group chief executive Stevie Spring and Duckworth Finn Grubb Waters creative director Dave Waters.
Travel Weekly managing director Trevor Harding will be chairing the meeting at which 18 current holiday and travel TV advertisements will be viewed and discussed.
The event will take place at the IEETheatre, Savoy Place, London WC2 and will start at 6pm with a BA-hosted champagne reception.