AVIS Prestige is launching a trade awareness campaign this year to increase the number of luxury cars sold by agents.
The luxury car brand was set up by Avis last June when it appointed a licensee in Kensington, London. Business development manager Christopher Domoney is keen to use Avis’ marketing structure to attract bookings from the trade.
Domoney said the main thrust of the campaign will be aimed at business travel agents, but the leisure market will not be ignored.
“US tourists want a big automatic car while they are in the UK and we are very busy on a Friday delivering vehicles to people in London who want a prestige car for the weekend.”
Key selling points of the Avis Prestige cars is that they are hand-valeted, so they are delivered in showroom condition, and they are no more than about eight months old.
Rates include unlimited mileage and insurance, and a ú500 credit-card deposit is required ahead of collection, so there is no more paper work to complete than with an ordinary rental when picking up the car.
“We aim to keep things simple,” said Domoney.