JMC has unveiled four new initiatives for summer 2000 which it claims further underline its customer-driven focus.
The move comes as managing director Simon Vincent said the brand must be given time to deliver its promise of becoming the number one customer friendly operator.
“This was never going to be an overnight exercise,” said Vincent.
The latest developments, which follow the introduction of free pre-bookable seats and late check-outs, include attempts to ease the airport burden on customers – a key aspect of its plan to “unwrap the package holiday.”
It has introduced 85 multi-skilled airport staff who are fully trained in all pre-departure services. The operator said it will ensure holidaymakers at the airport receive expert advice and information at each stage of the departure.
Vincent said: “It will improve efficiency and relieve pre-departure stress which was highlighted in consumer research feedback.”
Other new initiatives include resort guides and pocket-sized emergency contact cards which contain details of a helpline that is manned 24hrs a day. Holidaymakers will also not be charged for carrying sports equipment on JMC flights.
Vincent added: “These initiatives demonstrates our commitment to delivering a package holiday addressing all our customers’ basic expectations.”