| Journal: TWUK | Section: |
| Title: | Issue Date: 17/04/00 |
| Author: | Page Number: 90 |
| Copyright: Other |
Endacott’s footie holiday venture looks set to score with both mum and dad
DES LYNAM, inept penalty-takers and references to ‘football’s coming home’ are going to be ubiquitous when England descends upon the Benelux countries for the Euro 2000 football tournament this coming June.But Steve Endacott of Holidays By Phone has devised a unique plan for anybody who feels repulsed by the unsightly warts on Jimmy Hill’s chin. Welcome to Football In The Sun.
Aficionados of the, ahem, beautiful game can watch Sky TV coverage in a Med resort while kids are let off the leash and bored housewives are allowed to saunter off to the beach to enhance their tans.
Endacott, blithely promoting the break-up of the family unit, says: “If dad wants to watch the game but mum and the kids do not, what better place than on holiday to find a compromise.
“Why not enjoy a week of sun, sea, sand and footie?”
He is advertising the venture with such inventive straplines such as: ‘Cheap sun and beer. Big screen football. Other half happy. No fantasy!’ and ‘Get your kit off with the lads!’ And apparently, the Football In The Sun concept is generating over 1,000 calls a week.