| Journal: TWUK | Section: |
| Title: | Issue Date: 08/05/00 |
| Author: | Page Number: 54 |
| Copyright: Other |
TIAto reveal plans for latest UK promotions
Travel industry association of america by Alan Moore
Travel industry association of america by Alan Moore
Organisation prepares new campaigns
THE Travel Industry Association of America, which represents more than 2,000 US tourism interests and is responsible for organising Pow Wow, will outline its promotional plans for the UK market in Dallas.Since the marketing organisation opened its first London office in January, its London-based team has been sounding out the UK trade on possible future joint initiatives.
TIA UK media relations manager Cheryl Hargrove said: “We will be announcing more themed promotions and market-specific activities, as well as additional information on our ski and cultural heritage print advertising campaigns for the UK.
“The exact launch dates and a timetable of activities will also be revealed at the show. The skiing campaign will start in autumn and the heritage promotion in spring next year.
“We have done a lot of market research in the UK and collected intelligence as to where TIA can fill a void or complement existing promotions to increase travel to the US.”
Hargrove said that nature-based activities, golfing holidays, theme park attractions and city breaks will provide the focus for other themed campaigns in the UK.
Hargrove will be attending Pow Wow, along with the rest of the new TIA UK team, including European international marketing manager Brian Whiting and UK travel trade manager Brenda Hughes.
Part of the team’s brief is to discuss additional activities with UK members of the Visit USA Committee regarding both promotion and training opportunities.
Another major development at Pow Wow will be TIA’s launch of a virtual US marketplace on the Internet with the expansion of its Web site:www.tia.org.
“The site will be able to make a confidential match between buyer and seller for product as well as for specific information. The system will be demonstrated at the show and go on-line immediately after Pow Wow.”
The Web site will be password protected so that only companies participating in Pow Wow shows will have access to the system.
US travel suppliers will be able to load the range of products that they want to make available to international operators, while buyers, for example, can search for availability of hotels rooms, car rental, attraction tickets and airline seats.
Dallas: is looking to lose its JREwing image
Web site targets development of Dallas itineraries
The development of electronic links to boost the delivery of information has been taken up by Pow Wow host city Dallas.
Its new Web site, www.dallasonestopshop.com, which enables buyers to access itineraries, hotel accommodation, sightseeing tours and incentive programmes, will be on show at the three-day business event.
Dallas Convention and Visitors Bureau senior vice-president tourism division Jorge Herrera, said: “The one-stop shop is designed to hit specific audiences in the trade and will help us to totally change the way we do business.
“It is also an ideal avenue in which to highlight all our new attractions and facilities, as well as giving greater emphasis to the incentives market.
“We want to develop this market and have the destination management firms that can offer an exciting and well-rounded programme for organisers,”he added.
“Dallas doesn’t want to just have its ‘JR Ewing’ image – we can offer the ranch experience, the Dallas Cowboys American football, road rallies, music and great cuisine.”