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Accor signs 25 more hotels in Northern Europe

Accor signed 25 hotels in Northern Europe in December, bringing the hospitality group’s total in the region to 89.

Its portfolio now consists 1,100 hotels under more than 20 brands, spanning 31 countries.

There were 13 signings in the UK, adding more than 500 rooms to the group’s London portfolio.

Additions include the 110-room Hyde Paradox Hotel London City, slated to open in 2023 in the former site of the Old Bailey, originally known as the ‘Spiers & Pond Hotel’.

Accor also made signings in Germany, Poland, Russia and the Benelux region, and in countries including Albania, Croatia, Georgia, Hungary, Moldova, Montenegro and Romania.

Accor’s Northern Europe chief executive, Duncan O’Rourke, said: “The pace of development has accelerated throughout 2021 reflecting both our and our partner’s confidence in the market’s return. The geographical growth of our region and brand portfolio in recent years has prepared the business for expansion at pace as the world moves firmly towards recovery.”

O’Rourke added: “The Covid years have been a split focus,  managing the impact of the crisis today and planning for the recovery tomorrow. Tomorrow is here and our recovery is strong, as is our future.”

Signings span from economy to luxury with 27 signings across the ibis brand family, and 15 across Mecure.  Premium brand growth saw 20 hotels signed under Accor’s Mövenpick, Swissôtel and MGallery brands in 2021, of which 70% are classified as resort hotels.

Camil Yazbeck the senior vice president development for Accor Northern Europe, added: “2021 was a phenomenal year for signings culminating in a strong year-end across the region. Accor has maintained its stronghold on the region with a 39% branded hotel market share in signings. In 2020 development was resilient, in 2021 our signings returned to pre-pandemic levels.”

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