European Aparthotels Adagio boss is joining easyHotel as chief executive.
Karim Malak moves after overseeing a strategic growth plan and led the internationalisation of the business, which runs a network of 121 aparthotels across 13 countries.
His appointment “marks a key milestone in the development of easyHotel as a leader in the budget hotel segment,” the company said
EasyHotel chairman Harm Meijer said: “Karim brings with him a breadth of industry expertise, combining a strong background in data analytics and nimble hotel operations with a proven track-record in strategic growth delivery, having overseen an impressive transformation of the Adagio business in recent years.
“His customer-centric approach to product development will be invaluable as we continue to develop and expand the easyHotel brand and I look forward to working together to build on the exciting opportunities ahead for the Group.
“I would also like to thank Nicolas Castanet who, following the tragic death of our former chief executive Francois Bacchetta, has excellently taken on the additional responsibilities of interim chief executive as well as his current and ongoing duties as chief financial officer.”
Malak added: “A recognised leader in the affordable and sustainable accommodation sector, easyHotel is ideally positioned to capitalise on the strong underlying structural drivers across its markets.
“I’m delighted to be joining the group at this exciting time and look forward to working with this ambitious team to continue to develop the brand and deliver further growth.”