WebBeds has bolstered its leadership team by promoting Lola Diaz to Europe sales senior vice president.
The move by the trade bed bank emphasises the importance of Europe as the largest source market region of its global business.
WebBeds Europe sees the regional and global business continue to outperform the market with bookings exceeding pre-pandemic levels since May 2022.
Diaz has previously worked as regional sales director for Iberia covering Italy, Israel and key accounts.
Prior to WebBeds, she spent 15 years at Hotelbeds’ brand GTA Travel in a number of senior sales positions.
WeBeds Europe president Anders Kjong said: “Lola has been a key member of the European sales leadership for a number of years and delivered fantastic growth across a variety of European source markets as well as being responsible for key accounts in the region.
“We are proud to have promoted internally for this senior role but it’s no less than recognition of Lola’s hard work, talent and the value she has added to the organisation.”
Diaz added: “I am really excited to work with my sales colleagues from across Europe to accelerate our growth and build on the great results we’re seeing in early 2023.”