Air India has struck a new deal to distribute fares to travel agents via the Sabre system.
The agreement follows the airline placing a massive order for 470 aircraft as part of ambitious expansion plans which include the introduction of services from Gatwick.
Air India content is expected to be available from May 4 via the Sabre travel marketplace.
The airline will also utilise Sabre’s consultancy expertise to help determine optimal routes for its existing and new fleet of aircraft.
Air India is undergoing a five-year transformation plan under the ownership of the Tata Group.
Chief commercial and transformation officer Nipun Aggarwal said: “The Indian travel market is back, and it’s coming back strong.
“So, we’re delighted to have re-established, and enhanced, our relationship with Sabre at this transformative time for Air India, and the wider Indian travel marketplace.
“This long-term global distribution partnership will support our ambitious growth plans while paving the ground for our transition towards a more dynamic, merchandising-focused model, designed to unlock the value of Air India’s products and services.”
He added: “As well as coming together once more under a new GDS agreement, we’re excited to be working hand-in-hand with Sabre’s incredibly knowledgeable consultancy team on the development of a clean-sheet, long-term network plan.
“We are confident this will strengthen Air India’s position in our domestic and international routes, and help us to become more competitive on the global aviation stage. We are delighted to further strengthen our relationship with Sabre, and look forward to closer collaboration in the coming years.”
Sabre Travel Solutions chief commercial officer Roshan Mendis said: “We are confident Air India will gain substantial value by having access and reach to Sabre’s global network of travel agencies, in conjunction with benefiting from our route planning expertise.
“And, our travel agency partners in India and around the world will gain greatly from having access to Air India’s products and services.”