Air Transat UK & Ireland commercial director Adrian Keating has been promoted to lead a wider range of markets across Europe and in the Americas.
Keating, who will retain his leadership role for the Canadian carrier in the UK and Ireland, will assume revenue responsibility for a range of other markets.
In Europe, these include Croatia, Greece, Italy, Portugal and Spain, and in the Americas, the Dominican Republic, Haiti and Mexico.
Keating’s role in each of the ten markets for which he now has responsibility will be to devise its commercial strategy, including all sales and marketing activity across every distribution channel.
Air Transat plans a gradual resumption of flights from July 30. The airline serves London, Manchester and Glasgow from Toronto.
Chief sales and marketing officer Joseph Adamo said: “Adrian has led our UK and Ireland operation with great skill, building brand awareness and sales prior to the pandemic, and effectively managing the many challenges that have followed. I know he will bring this expertise and commercial acumen to the new markets for which he now has responsibility.”
The winter 2021-22 flight programme is set to offer flights to nearly 50 destinations throughout the Caribbean, Mexico, Central and South America, the US and Europe.
Keating said: “I am delighted to be taking this wider responsibility across Air Transat’s marketplace, and look forward to building commercial strategies that will capitalise on our proven appeal as a leisure carrier and consumer demand to return to travelling as soon as circumstances permit.”