Amadeus is working together with Microsoft on tech to offer a “next-generation experience” for travellers, agents and providers.
The two technology leaders are collaborating to deliver a new set of tools, solutions and data applications.
The disclosure came as the two companies released a new report exploring how new technologies will make the experience of travel better.
The study, released to coincide with the ITB travel exhibition in Berlin, looks at how a focus on the ‘purpose’ and ‘context’ of each trip will allow the industry to maximise value.
The report draws research commissioned to survey 2,400 business and leisure travellers in six global markets – Brazil, Germany, India, Indonesia, UK and the US.
It covers the growing role of artificial intelligence (AI) within the sector when it comes to making time-sensitive offers, the impact of new technologies such as the metaverse and an evaluation of how enhanced data analytics can deepen the understanding of travellers.
Contributions from partners – including Melia Hotels International, Expedia Group, and American Express Global Business Travel – also reveal how the new tools on offer can create more personalised and relevant experiences for travellers.
The report discusses the technology being developed as part of the Amadeus and Microsoft partnership.
This includes a transformational travel and expense solution, Cytric Easy, and agility and analytics modules of the Amadeus Creation Platform, designed to make the most out of data.
Amadeus corporate strategy senior vice president Wolfgang Krips said: “Over the last two years, our global strategic partnership has delivered true value for our customers, partners and the traveler alike.
“Today we continue on this mission. Together we have made great progress in harnessing cloud technology to innovate and explore new products, solutions, and services that create better trip experiences.
“We are continuing to work together to support customers and to transform how travel is delivered, using technology to drive innovation, applying data to understand traveler needs and empowering travellers to make more out of each trip.”
Corine de Bilbao, president of Microsoft France, said: “As we sit on the cusp of a period of great opportunity, we continue in our collective efforts to forge a new, more human-centric, personal and better-connected travel sector.
“Exploring a new generation of technologies – from the cloud capabilities of Microsoft Azure to the efficient simplicity of Cytric Easy – we reveal how travellers will be able to navigate an increasingly complex travel landscape and truly make the most out of each and every journey.”