All Nippon Airways is to become an event partner with cruise body Clia.
The Japanese carrier will be a sponsor at both the Clia Destination Showcase in Porto on October 6-8 and the annual Cruise Forum on December 19.
ANA will have a networking stand at a cruise trade fair as part of the Showcase.
Delegates will be hosted on Norwegian Prima, with additional luxury and river ship visit options available.
The trade fair will be held in the cruise terminal at the host port, Porto Leixoes in Matosinhos.
A welcome dinner and the opportunity to join a choice of excursions in and around Porto will also be available.
ANA will also host a networking table at the Clia Cruise Forum.
The airline will gain further exposure via marketing communications and a dedicated page for partners on Clia’s website.
Clia UK and Ireland managing director Andy Harmer said: “As travel continues to thrive across the globe, we are thrilled to have the support of ANA as a fly-cruise partner.
“Japan is a hugely popular cruise hub, enjoyed by millions of travellers every year, and we look forward to working with ANA to further enhance their brand across the UK and Ireland market.”
ANA UK and Ireland country sales manager Julie Murphy said: “Japan is now fully reopened and we are seeing a strong recovery in visitors from overseas.
“Whilst relatively new to the cruise business, we would like to learn from the members, nurture the partnership and grow the business together with our trade partners. We look forward to meeting attendees at forthcoming Clia events.”