British Airways has returned to its full Club World service, which was simplified during the pandemic to reduce interaction between cabin crew and customers.
The full service in the long-haul business-class cabins sees each course served to passengers individually, and new Club World menus reflect British ingredients and traditional fare, along with regional variations tailored to specific routes.
For customers wanting to maximise their sleep on board, the airline is also reintroducing its express service on evening flights.
Customers can request a one-tray service so they can have a quick meal and then head to sleep.
Sajida Ismail, BA head of onboard experience, said: “We have taken time to ensure that we are offering a premium brasserie-style dining experience that not only tastes good, but one that our crew feel confident in delivering.
“We have had such great feedback from the recent introduction of new menus across our First, World Traveller Plus, World Traveller and Club Europe cabins and we know our new Club World menus won’t disappoint.”
The focus on classic British meals ties in with the airline’s recently launched marketing campaign, which uses the slogan ‘A British Original’.
Furthermore, the airline has revamped its Club World check-in zone at Heathrow Terminal 5, and is continuing to introduce its newest business class seat, Club Suite, across its Boeing 777 fleet.