Pegasus Airlines is to establish a low-fare route between Birmingham airport and Istanbul before Christmas.
The Turkish budget carrier will fly three times a week to Istanbul’s Sabiha Gökçen International airport, with one-way fares starting at £39.99.
The service starts on December 21 with flights on Tuesdays, Thursdays, and Saturdays.
Pegasus serves more than 130 destinations in 49 countries across Asia, Africa and Europe from its Istanbul hub.
Birmingham airport chief executive Nick Barton said: “We are very pleased to welcome Pegasus Airlines. Pegasus is a very impressive low-cost carrier whose commitment to sustainable long-term growth is matched by our own here.
“I have no doubt these new services will be very popular with sunseekers, pilgrims, business travellers and people going to see family both in Turkey and across the vast array of destinations offered by Pegasus’s strong onwards network.”