Cathay Pacific has named a new head of marketing and sales for Europe.
Paul Johannes, who will be based in London, was previously the airline’s head of global sales, overseeing the carrier’s distribution strategy worldwide.
In his new role, Johannes will focus on developing and executing commercial strategies in Europe.
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He has held key leadership positions at other airlines, including vice-president Europe for Qatar Airways.
Johannes has replaced Edward Fotheringham, who recently moved from Cathay Pacific to Eithad Airways to become regional general manager for the Americas and Europe.
“The European market plays an integral part of the Cathay Pacific network as we connect major European metropoles with China and cities across the Asia Pacific region via our home Hong Kong,” Johannes said.
“Cathay Pacific has provided continuous essential air services between Asia and Europe throughout the pandemic and reinventing our product offerings to cater to the changing needs of our customers.
“As more and more countries in Asia open, we are excited to reconnect the two continents.”
The carrier’s regional general manager for Europe, Kinto Chan, said: “It is a pleasure to welcome Paul to our dynamic European team, where his unparalleled experience and inspiring drive for results will surely be of invaluable importance as we step up the momentum to renew connections between Hong Kong, Asia and Europe.
“Paul’s new role is not only critical to shepherding this upward trajectory, but also reinforcing the transformation of our airline into one of the world’s greatest service brands.”
Cathay Pacific has resumed services within its European network since summer 2022 including multiple daily flights from the UK to Hong Kong.
The airline is set to restart services to Madrid, Milan and Zurich in the fourth quarter.
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