Specialist sports travel group Destination Sport is expanding into China as part of a global growth strategy.
Destination Sport China will be led by Kris Van Goethem, a sport travel industry expert with 30 years’ experience, most recently as managing director MICE, leisure and sport for Thomas Cook China.
The move complements the company’s existing businesses in the UK and Europe, North America, Middle East and Australia, enabling it to offer a global support to a network of more than 50 sports clubs and governing bodies.
The new division will provide destination management service for professional sports organisations throughout mainland China, plus support for organisations seeking to expand their presence within the region.
Van Goethem said: “As China re-opens, plenty of opportunities will return to our market.
“The aim is for our experienced team to make a meaningful contribution in delivering sport event logistics in the region, providing a passionate and reliable service to clients across a variety of sports.
“We’re also excited to play a role in the strategic international growth of Destination Sport, helping to increase the group’s global footprint and provide our partners with a tailored, best-in-class travel solution wherever they are in the world.”