Clia has entered into event partnerships with Virgin Atlantic, Delta Air Lines and Air France-KLM to “enhance the carriers’ brand awareness across the cruise industry”.
The airlines are part of a collective joint venture and are headline sponsors of the Clia conference 2024.
Virgin Atlantic will sponsor this year’s Clia Cruise Forum on December 19 while Air France-KLM is the official airline partner for the Clia Riverview Conference 2024 and will be offering discounted flights from the UK to Amsterdam for all delegates.
More: Clia co-ordinates online support for new-to-cruise agents
Clia has produced a webinar with all the airlines to share brand overviews, trade-friendly advice and sales tips with agents.
Andy Harmer, Clia UK & Ireland managing director, said: “Fly-cruise continues to increase in popularity for UK and Ireland guests so our agreement with Virgin Atlantic, Delta Air Lines and Air France-KLM is perfectly timed to capitalise on this demand.
“The airlines can further increase their awareness and exposure to the industry while agents can benefit from their extensive flight availability and expertise.”
Virgin Atlantic director of sales Nicki Goldsmith said: “We are extremely excited to be joining the Clia partnership as an extended joint venture.
“We know there is huge growth opportunity within the cruise industry across mainstream, luxury and river cruise and we are confident that Virgin Atlantic, Delta Air Lines and Air France-KLM can support this growth throughout our destinations and premium product offering for all cruise customers.
“We look forward to working with cruise lines and agents more closely.”