Flight-free travel is to be offered by Your Co-op Travel’s in-house tour operator in partnership with specialist Byway.
Co-op Holidays will provide the option to customise travel packages by train, ferry and bus.
The collaboration marks the next step in Co-op Holidays’ goal to provide the widest possible choice of options for environmentally conscious travellers.
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Byway holidays will be available to book through the affiliate partnership with Co-op Holidays.
Co-op Holidays content and e-commerce manager Natalie Quiney said: “Our co-operative ethos underpins everything we do. We’re deeply committed to providing our members and customers with experiences that not only enrich their lives but also contribute positively to the world around us.
“Our partnership with Byway is a reflection of this, and we hope it inspires customers and members to make sustainable and responsible travel choices while enjoying holidays which are off the beaten track.
“Through Byway, travellers can explore a variety of European destinations, including renowned spots in Italy such as Turin, Milan, and even the charming cities of Tuscany, all via train, ferry and bus.”
Byway head of partnerships Paul Conroy added: “Partnering with Co-op Holidays is a great opportunity for us to continue our mission of making flight-free travel mainstream and providing a sustainable holiday alternative for even more travellers.
“This collaboration not only helps travellers discover the joy of flight-free journeys but also supports our shared vision of a more sustainable travel future. By providing seamless and personalised overland itineraries, we hope to make flight-free travel both accessible and appealing to all.”