EasyJet has extended a three-year partnership extension with flight search engine Skyscanner.
Beyond distribution, the new agreement includes a variety of advanced advertising, merchandising and data intelligence initiatives which will run across all Skyscanner platforms.
These include “innovative inspirational brand and performance advertising formats” designed to provide travellers with the choice of flight-only and packages via easyJet holidays.
Skyscanner claims more than 110 million monthly users searching for flights.
EasyJet head of distribution and channels Sheelagh Mahoney said: “This collaboration allows us to continue to meet the strong demand for EasyJet’s flights and holidays as well as help us to reach new customers globally who may not have experienced the brand before.”
She added that the partnership “will further the reach of our unique product offerings, easyJet Holidays and our virtual interline proposition Worldwide”.
We are looking forward to working together to serve our customers travelling in Europe, whether for leisure or business.”
Skyscanner commercial director Gavin Harris said: “EasyJet has been one of Skyscanner’s leading European airline partners for several years, so we are extremely pleased to be extending our relationship.
“This long-term deal is much more than distribution, it is a strategic partnership that includes a wide array of advertising services and data products that we now offer to help our partners outperform the market, as well as continuing to provide travellers with the best content and fares available.”