Emirates has entered into a multi-year partnership with Wimbledon.
Centre Court and Court One will feature Emirates branding while the airline will promote the partnership on social media and in its marketing strategy.
As official partner of the annual tournament, Emirates said it has committed to a multimillion pound ‘Force for Good’ investment, which aims to “support and promote purpose-driven social impact initiatives across the UK”.
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The airline is now a partner of all four Grand Slam tennis tournaments.
Emirates president Sir Tim Clark said: “From hard court to grass court, we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world and we’re delighted to be associated with such a well-respected brand.
“Emirates has always been a supporter of tennis and as a sponsor of all four Grand Slams, our commitment to the sport is as staunch as ever.
“We look forward to serving up world-class action this summer and celebrating the very best of tennis with fans from all over the world.”
Deborah Jevans, All England Club chair, said: “In partnering with Emirates as official airline partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally.
“As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level.”