Eurostar has revived a campaign to promote the benefits of high speed rail over flying.
The ‘You see more when you don’t fly’ promotion first aired before the pandemic in 2019.
New adverts see the return of Seymour the Ostrich, a character which rejects flying in favour of a better way to travel.
The campaign covers TV, cinema and out of home sites as well as digital media formats, social media and customer emails across the UK, France and Belgium.
Eurostar head of marketing Dorothee Mariotte said: “With our latest marketing campaign, Eurostar is celebrating the return of the beloved Ostrich.
“The campaign, which is our first since 2019, highlights the benefits of travelling at high-speed directly to the heart of some of the best cities in Europe.
“With a unique twist on our core destinations, the campaign invites audiences to discover or rediscover the joy of travelling city to city – all in the most sustainable way.”
Nick Pawlak, client managing director at advertising agency House 337, added: “We’re delighted that Seymour is back to show the magic of travelling direct from the centre of one iconic city to another. This is such an important time for travel and the campaign is a fantastic reminder of the joys of getting away and exploring a city without the faff.”