Former Virgin Atlantic head of global commercial transformation and marketing teams Anna Gregori has joined Celestyal Cruises.
She has taken the newly-created position of vice president brand & customer journey.
Gregori, who is based in London, most recently worked as a partner at several consultancies and communications agencies.
Virgin Atlantic’s ex-global sales boss Lee Haslett moved to the cruise line in February as chief commercial officer.
Gregori’s primary focus will be on building the global Celestyal brand, drawing on her expertise in marketing, brand, customer experience and commercial transformation.
Haslett said: “I am delighted to welcome Anna to Celestyal and am confident that her vast experience, expertise and creativity will prove invaluable in helping us build a connected strategy and stronger brand experience as we head towards the highly anticipated launch of [new ship] Celestyal Journey.”
Gregori added: “I’m thrilled to be returning to the travel industry and joining Celestyal at such an exciting and pivotal time.
“I am looking forward to helping the company deliver on its transformational agenda and consolidate its position as the leading provider of the award-winning, multi-destination holiday experiences in Greece and the Eastern Mediterranean.”