The Italian National Tourist Board (ENIT) has been unveiled as the official country partner for the inaugural B2B Global Travel Week powered by Connections.
Global Travel Week is a new international travel trade event created by Travel Weekly’s parent company Jacobs Media Group to support the recovery of the industry.
It will take place in-person from September 27-30 at London’s Kia Oval, with a virtual event taking place the following week, from October 4-5.
Up to 600 travel decision-makers will attend the inaugural event, which will include business meetings and sessions hosted by Jacobs Media Group brands including Travel Weekly, Aspire and Atas.
Jacobs Media Group’s travel technology brand Travolution will also host its one-day Travolution European Summit at the event.
Maria Elena Rossi, marketing & promotions director of ENIT, said: “We are proud to be the official country partner for Global Travel Week powered by Connections. The UK is an important source market for the Italian luxury and mainstream travel trade, and it is critical that we present strategic opportunities that will support the recovery and resurgence of these businesses.
“We believe Global Travel Week is key in helping us do that.”
Micaela Giacobbe, managing director of Connections, said: “We are thrilled to have partnered with the Italian National Tourist Board for the inaugural Global Travel Week. We know how important Italy is for UK holidaymakers.
“Connections has a proven track record of delivering one-to-one meetings for decision-makers that achieve significant results. When combined with the power of Jacobs Media Groups brand portfolio, it offers destinations a highly-targeted platform that can support their objectives.”
Global Travel Week will also feature Visit Portugal as premier partner, and is supported by Atta, Eventiz Media Group, Finn Partners, IGLTA, McKenzie Gayle Limited, New Deal Europe, Nordic Tourism Collective and Pata.